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How we generated an organic growth of 225% for Sherif Clinic
The best Plastic Surgery clinic in Egypt in dealing with all plastic treatments and general practices with the most updated technology of plastic surgery tools and equipments.
Introduction
After working with Gloorst for over 2 years, Dr. Sherif Hegazy founded Sherif Clinic based on quality service and transparency with the goal to increase public awareness about cosmetics procedures, including surgeries like hair transplantation and body contouring. By doing so, he played a major role in increasing awareness about hair transplantation and was the first to introduce live streaming video from inside the operation room which increased the level of patient education tremendously.
Right now, he’s considered one of the very top plastic surgeons in Egypt.
The Story Of Dr. Sherif Hegazy
Dr. Sherif Hegazy has disrupted the hair transplantation industry in Egypt, he’s vision for this is to give his patients the highest level of industry-related knowledge and to serve with the highest possible quality in both hospitality and treatments, while contributing in positioning Egypt as one of the leading destinations for hair transplantation in the MENA region.
The Challenge
Prior working with Gloorst, Dr. Sherif Hegazy had the challenge of getting more exposure in Egypt and growing his personal brand and vision.
Another challenge was to attract hair transplantation and body contouring patients in Egypt and Saudi Arabia in a highly competitive market.
Gloorst Solutions
We conducted the current situation analysis as well as SWOT analysis for our client Dr. Sherif Hegazy. After assessing our goals and insuring its alignment with the business objective, we developed a fully integrated marketing strategy to increase awareness, engagement, education and drive sales.
Social Media Management
We completely managed Dr. Sherif Hegazi’s social channels, including: content creation, publishing, community management, and analysis for Facebook, Instagram, YouTube, and Snapchat. Communicating our marketing message and values had helped us build a community on a strong base, which helped maintain our success even during the hardship times of Covid-19.
Our social media management efforts played a major role in growing Dr. Sherif's success during the lockdown of Covid-19, by invseting more in patient eduacation and following the protocols for the safety and health of the patients.
Website Development
We took on a different approach to develop the website for our client Dr. Sherif Hegazy, to be aligned with his vision we created a customized web designed, this enabled us to represent the personal image our client aspires to be as a top hair transplant and plastic surgeon in Egypt.
SEO
Our goal was to increase visibility and leads generated, so we planned an SEO strategy to rank on targeted keywords in both hair transplant and body contouring services, we managed to increase organic traffic with over 225% within just 1 year.
Media Buying
We created a versatile media buying plan that includes multiple channels for each of our client’s phase in his journey to success with Gloorst. We worked on Facebook, Instagram, Google Search, and YouTube videos.
The Results
Our strategy focused on improving the following metrics:
#1 Organic Traffic:
Visibility and discovery are crucial in raising brand awareness of our client Dr. Sherif in hair transplant and body contouring industry, by being customer centric, we created informative content including: articles, videos, and infographic which led to growing our client’s organic traffic with a YOY of 225% growth rate in 2021.
#2 Leads Generated:
After one year of working with Dr. Sherif Hegazy, In 2020, we managed to deliver qualified leads that converted into customers with a YOY of 311% growth rate.
#3 Inbound Calls:
On a monthly basis, we generated inbound calls in 2020 with a YOY of108% growth rate. And in 2021 with a YOY of 49%. Using direct and informative content on both website and social media channels.
