How we quarterly generated 53% increase in B2B leads for Cynosure

Cynosure develops and manufactures a diverse range of leading treatment applications for hair removal, skin revitalization, scar reduction, and body contouring. Their product Cynosure Elite+ for laser hair removal is used worldwide by practitioners, physicians, and aesthetic business owners.

Introduction

Cynosure is a leading American skin care company in the health & beauty industry around the globe. They produce advanced devices for treatment of skin conditions and has been around for over 30 years.

Giving our expertise in the medical sector in MENA region, AMICO, the exclusive agent for Cynosure in MENA region, made a deal with us to help them generate b2b leads in Egypt and Saudi Arabia.

After 6 months, we managed to increase b2b leads generated with over 53% growth rate per quarter. Keep reading as we dive through this successful partnership.

The Story Of Cynosure

AMICO is the exclusive agent for Cynosure in MENA region, and is responsible for managing their Cynosure MENA channels across social media. They work in the industry of medical equipment and managed to spread Cynosure main superstar: Cynosure Elite+, laser hair removal machine.

The Challenge

Prior working with Gloorst, Cynosure had the challenge of getting more health providers in Egypt to buying their main product: Cynosure Elite+. As the main share was for competitors like Candela GentleLase and Deka.

Another challenge was to attract health providers in Saudi Arabia as well, but it was much difficult due to governmental regulations related to using Saudi influencers or health providers to promote health related products.

Gloorst Solutions

Once we started working our client Cynosure, we firstly addressed the issue of attracting new customers and boosting engagement by creating creative campaigns on social media, we used Facebook to target Egypt market, and Instagram to target the Saudi one. Emphasizing on main selling points, the WHY, and the HOW of their product Cynosure Elite+. All with a customer focused strategy.

Social Media Management

We created content, managed and published Cynosure MENA social media content across both Facebook and Instagram. Capitalizing on our creative and result-oriented team to create content calendar that drives user engagement and raise awareness of the products.

Media Production

What adds credibilty to your marketing message and promise other than testimonials from industry experts and professionals?
This is what we thought of how to bring credibilty to Cynosure's products, by interviewing experts to demonstrate the benefits and features of the products.

Media Buying

Great content won’t reach its full potential without proper media planning and media buying, aligned with Cynosure MENA’s objectives, we managed to generate leads with 53% increase in leads generated quarterly.

The Results

Our strategy focused on improving the following metrics:

#1 B2B Leads Generated:
On a monthly basis, we generated an average of 65 b2b leads in Egypt and 25 B2B leads in Saudi Arabia. Using direct and creative visuals and interviews with Egyptian doctors who already are using the product.

#2 B2C Leads Generated:
Increasing brand awareness among the end consumers was a main factor in achieving our goals, by being customer centric, we managed to get more people talking about Cynosure Elite+, thus, influencing health providers indirectly.

Results

Percentage of B2B leads acquired in Egypt market compared to B2B leads in Saudi Arabia market during 6 months in 2021.

If you are looking for an Agency that’s superb at what they do,
There’s no one else to contact other than Gloorst.

Gloorst is a creative results-oriented company.

We help you transform your business by being customer centric.

We do marketing that embodies human values, feeds on data, driven by growth.

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